Strategic Plan 2020-2021

Mission


TXCPA Houston exists to support its members in their professional endeavors and to promote the value and high standards of Houston area CPAs.

Vison


Empower members to lead and succeed.

Guiding Principles


  • Building Leaders
  • Connecting Members & Resources
  • Organizational Flexibility
  • Leverage & Lead Technology

Measures of Success


Ensuring member success, growing member engagement and increasing member satisfaction are key goals for successful implementation of our strategic plan. We will use those three goals when developing our annual operational plan that will assist in the implementation of our strategic plan. This operational plan will help track our efforts and hold ourselves accountable for the delivery of value and services that drive your unique membership experience and increase the return on your membership investment.

COMMUNITYCONNECTIONPROFESSIONAL EXCELLENCE

GOAL

Build a community of diverse members to represent an ever-changing profession.

GOAL

Provide members with opportunities and resources to connect, serve and lead.

GOAL

Provide resources to assist members in the achievement of professional and personal success.

OBJECTIVE 1

Attract and engage diverse members that represent all areas of the profession.

OBJECTIVE 1

Evaluate committee offerings for member activities and involvement using a variety of methods that promote participation.

OBJECTIVE 1

Develop and maintain relationships with presenters for content development of educational programs.

OBJECTIVE 2

Effectively communicate and demonstrate value to new members to drive retention.

OBJECTIVE 2

Expand social activity offerings on a continuous basis to ensure they reflect the changing dynamics of the accounting profession.

OBJECTIVE 2

Utilize technology platforms to deliver in-person, online, or a combination of educational programs.

OBJECTIVE 3

Identify, understand and respond to the needs of various member categories to provide targeted support.

OBJECTIVE 3

Develop opportunities for members to
connect in specialized industry and interest groups.

OBJECTIVE 3

Expand opportunities for members to be an influential voice before public policymakers and the public.