September-October 2024

Flipbook

In this issue:

September 01, 2024

Every Member Plays a Part

Jodi Ann Ray

CEO Message

Welcome to your September/October issue of Today’s CPA! Here you’ll find valuable updates on the profession and our TXCPA community. I want to share with you one very timely update and a request for your help.

At the end of July, AICPA’s National Pipeline Advisory Group (NPAG) released their final report with proposed profession-wide solutions to address the talent shortage and attract more people to a career in accounting. The report addresses six themes:

  • Make the academic experience more engaging
  • Address the time and cost of education
  • Grow support for CPA Exam candidates
  • Prioritize strategies to expand access for underrepresented groups
  • Enhance the employee experience by evolving business models and cultures
  • Tell a more compelling story about accounting careers

Having a national strategy focused on workforce development is a key step in leveraging our power as a profession across AICPA and all state CPA societies. TXCPA is in our third year of a CPA Pipeline Strategy, drafted in 2022 by the Pipeline Task Force led by TXCPA Chair Mohan Kuruvilla, Ph.D., CPA-Houston. The task force wanted to take immediate steps to enhance and expand TXCPA’s outreach. They agreed that when a national strategy was introduced, TXCPA would incorporate those initiatives into our state-level plan to help support momentum across the country.

We’re working now on updating our plans and sharing ways our members, volunteers and chapters can help support this important work. It will take all of us working together to effect change and overcome some of the demographic and education trends that are facing the CPA and accounting profession.

The simplest way to add your voice to this critical initiative is to take the online Pipeline Pledge. You’ll find digital badges to show your support, resources to help with outreach, and tools for employers and educators. Imagine the difference we can make if each member pledges to be a part of the solution to our talent shortage and need for workforce development!

Thank you for taking the pledge and supporting TXCPA with your time and your membership!

Jodi Ann Ray, TXCPA President and CEO

 

Let’s Connect!

Drop me a note at jray@tx.cpa.

 

Thanks to the Sponsors of Today's CPA Magazine

This content was made possible by the sponsors of this issue of Today's CPA Magazine: 

Accounting Biz Brokers

Accounting Practice Sales

CPA Charge

Goodman Financial

Poe Group Advisors

July-August 2026

In This Issue

  • women in leadership

    Grounded in Faith, Guided by Purpose: The Journey of Angela Ragan

    TXCPA’s incoming Chair Angela Ragan has built a career rooted in faith, service and leadership. Inspired by an early interest in accounting, she now helps clients navigate complex tax, business and estate planning matters. Beyond her professional success, Ragan is deeply involved in TXCPA, community service and church leadership. Her story reflects a lifelong commitment to integrity, compassion and serving others.
    View Article

  • CPE: Cryptocurrency Tax Rules and Challenges Explained

    As cryptocurrency continues to become more integrated into everyday financial activity, tax compliance for digital assets remains a growing focus for practitioners. This article offers practical guidance on cryptocurrency taxation, emphasizing the importance of continuing education, monitoring regulatory developments, and maintaining records to support accurate and compliant tax reporting.
    View Article
    Tax Technology
  • Students

    What’s Happening Around Texas - July-August 2026

    TXCPA chapters across Texas hosted a variety of events. Highlights included the Brazos Valley Annual Meeting featuring career insights and advocacy updates, and outreach connecting accounting professionals with aspiring CPAs. Houston members celebrated VITA volunteers and strengthened community ties. TXCPA Panhandle raised scholarship funds through its first golf tournament, while South Plains members closed the year with a meeting focused on connections and member recognition.
    View Article

  • Texas Sales Tax Audits: Why Recordkeeping Determines Who Wins … and Who Pays Sales Tax

    Texas sales tax audits are becoming more data-driven, making accurate recordkeeping critical to avoiding costly assessments. When businesses lack complete documentation, auditors must estimate liability, often leading to inflated taxes, penalties and interest. Strong internal controls, organized records and experienced audit support are essential to achieving successful audit outcomes.
    View Article
    Texas Sales Tax
  • volunteer advocacy

    Celebrating a New TXCPA Year

    TXCPA's incoming Chair Angela Ragan welcomes the new year, highlighting members’ role in strengthening the profession through mentorship, innovation and engagement. Looking ahead, TXCPA will focus on navigating continued change, supporting members with education and advocacy, and protecting the value of the CPA license.
    View Article

  • What Private Equity and Family Offices Look for in Acquisition Targets

    Private equity firms and family offices prioritize acquisition targets with reliable cash flow, strong leadership and clear growth potential. Key factors include clean financials, a capable management team, and a defensible market position supported by loyal customers or exclusive relationships. Overall, businesses that prepare well in advance and strengthen these areas tend to achieve better outcomes in a sale or recapitalization.
    View Article
    succession planning
  • risk management

    Beyond the 5% Rule: Transforming Audit Materiality with Blockchain and Explainable AI

    Traditional materiality benchmarks like the 5% rule are no longer sufficient given modern risks such as ESG issues, financial volatility and cybersecurity. The Adaptive Materiality Framework allows auditors to reassess materiality dynamically when risk events occur. The framework improves consistency, transparency and audit quality while still relying on professional judgment.
    View Article

  • TXCPA Advocacy – A Preview of 2027

    Following key victories that expanded CPA licensure pathways and modernized practice mobility, TXCPA is preparing for the 2027 legislative session. We are monitoring potential deregulation efforts across the country that could weaken licensing standards and public protection. As we develop the 2027 legislative agenda, member involvement is key to help advocate for policies that support the profession’s long-term strength.
    View Article
    volunteer advocacy
  • Texas Sales Tax

    Take Note

    In this edition of Take Note: Leadership Nominations; Accountants Confidential Assistance Network (ACAN); TXCPA's Mentor Match Program; Word Game - Texas Sales Tax Audits; Accounting Excellence Award Recipients
    View Article

  • Classifieds

    The Classifieds section of Today's CPA provides a one-stop destination to find practices for sale, connect with buyers, and access services that support growth, transition and market expansion.
    View Article
    succession planning

CHAIR
Mohan Kuruvilla, Ph.D., CPA

PRESIDENT/CEO
Jodi Ann Ray, CAE, CCE, IOM

CHIEF OPERATING OFFICER
Melinda Bentley, CAE

EDITORIAL BOARD CHAIR
Jennifer Johnson, CPA

MANAGER, MARKETING AND COMMUNICATIONS
Peggy Foley
pfoley@tx.cpa

MANAGING EDITOR
DeLynn Deakins
ddeakins@tx.cpa

COLUMN EDITOR
Don Carpenter, MSAcc/CPA

DIGITAL MARKETING SPECIALIST
Wayne Hardin, CDMP, PCM®

CLASSIFIEDS
DeLynn Deakins

Texas Society of CPAs
14131 Midway Rd., Suite 850
Addison, TX 75001
972-687-8550
ddeakins@tx.cpa

 

Editorial Board
Derrick Bonyuet-Lee, CPA-Austin;
Aaron Borden, CPA-Dallas;
Don Carpenter, CPA-Central Texas;
Rhonda Fronk, CPA-Houston;
Aaron Harris, CPA-Dallas;
Baria Jaroudi, CPA-Houston;
Elle Kathryn Johnson, CPA-Houston;
Jennifer Johnson, CPA-Dallas;
Lucas LaChance, CPA-Dallas, CIA;
Nicholas Larson, CPA-Fort Worth;
Anne-Marie Lelkes, CPA-Corpus Christi;
Bryan Morgan, Jr, CPA-Austin;
Stephanie Morgan, CPA-East Texas;
Kamala Raghavan, CPA-Houston;
Amber Louise Rourke, CPA-Brazos Valley;
Shilpa Boggram Sathyamurthy, CPA-Houston, CA
Nikki Lee Shoemaker, CPA-East Texas, CGMA;
Natasha Winn, CPA-Houston.

CONTRIBUTORS
Melinda Bentley; Kenneth Besserman; Kristie Estrada; Holly McCauley; Craig Nauta; Kari Owen; John Ross; Lani Shepherd; April Twaddle; Patty Wyatt