THE CPA ADVANTAGE

TXCPA is excited to leverage our strong statewide brand to promote the CPA profession in Texas! Our new campaign - The CPA Advantage - was developed to help CPAs, future CPAs and TXCPA chapters promote Texas CPAs to the public.

We know there are distinct and unique advantages of consulting a CPA in a variety of personal and business scenarios. This campaign will help members deliver that message to promote growth in their firms and companies and awareness of the CPA profession among the public.

View the items below and find the tools you need to promote your services. Send us your questions and suggestions and help us continue to create and add resources for your use.

RESOURCES FOR CPAs

The CPA Advantage Advertisements

Print ad promoting using a CPA during tax season (space available for co-branding).
Social media ad promoting using a CPA during tax season.
Social media ad promoting using a CPA during tax season to navigate complexities of COVID relief funding.
Social media ad promoting the tax deadline extension for Texans.

Personalized brochures to promote the value of CPAs.
Note: These are designed to be sent digitally by attaching the PDF file to an email or printed two-sided on 8.5" x 11" paper and folded in half. If you plan to send brochures to a professional printer, contact us for print-ready files.

Why Individuals Should Use a CPA (option for co-branding; no co-branding)
Why Small Businesses Should Use a CPA ( option for co-branding ; no co-branding)
Why Companies Should Hire CPAs ( option for co-branding; no co-branding)

Online Safety for Senior Citizens
Talking points script: Internet Safety for Seniors
Money Management 101 for Adults
Talking points script: Money Management 101 for Adults
Money Management 101 for Students
Talking points script: Money Management 101 for Students
Budgeting and Managing Money
Disaster Preparedness and Recovery
Planning and Saving for Retirement
Protecting Yourself Against Identity Theft

Media Outreach Tips
Get tips for promoting your firm, company, events or the profession to local, statewide or national media outlets.

Personalized Email Signature
A sample, professional email signature to use on your company emails.

Tips for Maximizing Your Social Media Presence
Learn how to utilize various social media channels to promote your firm, company or organization.

Sample Social Media Posts
Tips and examples for creating engaging content for your organization or company’s social media channels.

AICPA’s Marketing Toolkit
Learn more about AICPA’s CPA marketing toolkit and how to utilize these additional resources for marketing your tax practice and for marketing to small businesses.

RESOURCES FOR FUTURE CPAs

How to Promote Your CPA Exam Accomplishments and TXCPA Involvement
Tips, tricks and examples for promoting passage of the CPA exam and your new license on social media, and how to add TXCPA involvement to your resume or LinkedIn profile.

RESOURCES FOR TXCPA CHAPTERS

Media Outreach Tips
Get tips for promoting the CPA profession, members or chapter events to local, statewide or national media outlets.

Student Event Idea List
A comprehensive list of student events you can host within your chapter.

Student Event Checklist
A step-by-step checklist for planning a student recruitment meet and greet with CPAs and what you should do prior to, during and after the event.

Community Event Idea List
A comprehensive list of community events you can plan within your chapter.

Community Event Checklist
A step-by-step checklist for planning a community event in your chapter and what you should do prior to, during and after the event.