2025 MAP Survey: Growth, Pay Hikes, and Tech Adoption

Published: Nov 20, 2025

CPA firms saw revenue and profit up, salaries rising, tech spending increasing, and strong AI openness.

CPA firms report 6.7% median revenue growth and 11.9% rise in profit per partner. Starting salaries jumped up to 17%, interns 24%. 88% hold cyber liability insurance; 65% are open to AI adoption, with tech budgets rising 20%.

 

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