National Accounting Day: What Trust Looks Like in Action

National Accounting Day, celebrated on May 19, offers an opportunity to recognize the essential role CPAs play in strengthening businesses, communities and the public trust. This year, the celebration goes beyond recognition—it becomes a collective moment to show the impact of the profession in a powerful, visible way.

At the heart of this year’s National Accounting Day is a new, interactive digital mosaic, launched under the banner “CPA: Trust in Action.” The mosaic invites CPAs across the country to share photos that represent their pride in the profession and the trust they build every day. As individual photos come together, they form a larger picture—one that tells the story of CPA impact through real people and real moments.

A Simple Call to Action with National Impact

Beginning May 12, CPAs and CPA supporters are invited to upload a photo to the digital mosaic as National Accounting Day approaches. Participation is simple and personal. You might choose:

• A photo that highlights your [start name] pride via a landmark
• A group photo with colleagues, alum groups or others
• A milestone moment: graduation day, your first day on the job, the day you became a CPA or one of your proudest CPA moments
• An image that reflects what Trust in Action means to you
• Selfies with clients and/or employers who put their trust in you

Every submission adds a new tile to the mosaic—and every tile helps illustrate the depth, diversity and value of the profession nationwide.

Why the Mosaic Matters

The digital mosaic is more than a celebration; it is the lead-up to a broader national advertising and promotional campaign sponsored by the AICPA in collaboration with state CPA societies and other key stakeholders, designed to increase market understanding of CPAs.

Advertising to reach business leaders and other influential audiences begins after the June 9 launch. The goal is clear: to reinforce that CPA is where trust meets expertise, and that CPAs are essential partners in navigating complexity and achieving long-term success.

Built on Trust—Together

Trust has always been the profession’s foundation. At a time when organizations and communities face rapid change, that trust matters more than ever. The National Accounting Day mosaic and the broader CPA promotional campaign are reminders that trust isn’t abstract—it’s built every day, by people, through actions.

By participating in the mosaic and social media activities supporting the CPA campaign this summer and fall, you are not only celebrating the profession; you are helping tell a story that resonates far beyond May 19. It’s a story of expertise, integrity and public service—told through thousands of individual voices coming together as one.

The mosaic will remain open for several weeks, offering multiple opportunities to participate and share the story of Trust in Action. Together, these contributions will help shape the next phase of a campaign designed to elevate understanding, confidence and appreciation for the CPA profession nationwide.

Share your photo to the mosaic. Help show others what Trust in Action looks like.