May 10, 2024

Delivering Value to Match Your Needs

By TXCPA's President and CEO Jodi Ann Ray, CAE

We’re ending another year of serving our amazing community of 28,000 members! Thank you for the trust you place in TXCPA year after year. 

To ensure we are responsive and nimble in the delivery of the services and benefits members value most, TXCPA conducts ongoing member research. Over the past year, when asked to rank the reasons members belong to TXCPA, they prioritize as follows: To protect their license; for education; to stay up to date on professional issues. 

These three core areas are where we consistently focus on delivering value and they are the foundation of our messages as we strive to grow our professional community.

In 2023-2024, TXCPA protected your license with advocacy on issues like supporting a delay in the implementation of Beneficial Ownership Information (BOI) requirements and with responses to every professional standards exposure draft that was released. 

We also had a seat at the table over the last year for the national discussions around growing the CPA pipeline and helping members and their organizations manage the talent shortage and ensure the future of the profession. Trends and sentiments from Texas were shared with the National Pipeline Advisory Group for their work identifying possible solutions and opportunities. 

TXCPA’s education options for members continued to thrive in 2023-2024, with more than 15 conferences, free quarterly professional issues and Texas tax update webcasts, the continued offering of the free four-hour on-demand ethics course, the addition of timely content to the TXCPA Passport, and hundreds of technical and non-technical webcasts offered every day. 

As we receive updates on late breaking news, it is our first priority to communicate to members and help you stay up to date on professional issues. We post real-time updates on, as well as on our social media channels. Members receive regular email updates and useful content in Today’s CPA. And Chair Tim Pike visited with many of you personally as he delivered presentations in chapters across the state. 

Be sure to read the cover story in this Today’s CPA issue to learn more about how TXCPA connected, protected and advanced our members and the profes­sion over the past year. We look ahead to 2024-2025 with much anticipation for the great work we know we’ll accomplish with the support and commitment of our members and volunteers. 

Thank you for your membership! 

About the Author: Jodi Ann Ray is TXCPA's President and CEO.

How can TXCPA help you in 2024-2025? Drop me a note at


  • TXCPA Employer Guide

    Take Note

    In this edition of Take Note: TXCPA Connects With 2,800+ Students During Accounting Opportunities Month; Purchase a Listing in TXCPA’s New Employer Guide; TXCPA’s Career Center; Top Meditation Apps; Leadership Nominations; TXCPA Recognizes 2023-2024 Award Recipients
    View Article
  • Spotlight on Cyber Insurance

    Cyber insurance is essential for protecting businesses from the increasing frequency and cost of cyberattacks. Standalone cyber insurance policies provide comprehensive coverage, including incident response, business interruption, cybercrime, and privacy liability. This insurance is particularly crucial for accounting firms, which are frequent targets of cyberattacks, helping them mitigate financial and reputational damages.
    View Article
    TXCPA Insurance Trust
  • professional corporation (PC)

    Will Others Follow BDO’s Lead to Attract and Retain Staff?

    Facing a decline in new entrants and retention issues, BDO USA implemented an Employee Stock Ownership Plan (ESOP), departing from the traditional partnership model. This shift gives BDO's employees ownership stakes, aligning their interests with the firm's long-term success. This move may set a precedent for other large and mid-market firms to follow.
    View Article
  • The 2024 Election and the Upcoming 2025 Legislative Session

    The 89th Session of the Texas Legislature starts on January 14, 2025, following a tumultuous 2024 election season where the Texas House saw many incumbents defeated and significant political upheaval. TXCPA invites input on important legislative issues as we prepare for the upcoming session.
    View Article
    Texas political landscape
  • TXCPA Chair Mohan Kuruvilla

    Tackling the Talent Shortage

    The July/August issue of Today's CPA features the first message from our new TXCPA Chair. He writes that it's an exciting time for accounting educators, particularly in light of TXCPA's multi-year CPA Pipeline Strategy and involvement with AICPA's National Pipeline Advisory Group, all aimed at addressing the talent shortage in the accounting profession.
    View Article
  • 2024-2025 TXCPA Chapter Officers

    See the listing of new TXCPA chapter officers. This dedicated group of volunteers will be leading the chapters in the 2024-2025 year.
    View Article
    chapter-map-coded-by-size TXCPA chapters
  • TXCPA Victoria

    What’s Happening Around Texas

    In What’s Happening Around Texas, we give you highlights of events and activities happening around the state in TXCPA and the TXCPA chapters.
    View Article
  • Corporate Transparency Act: An Update

    Now that 60 days have passed since the Corporate Transparency Act was implemented, this article provides an update on the latest issues. Even if CPAs are not responsible for BOI filings, they should monitor changes in guidance and relay this information to their clients to keep them aware.
    View Article
    Unauthorized practice of law
  • warrants

    CPE: Distinguishing Debts from Equity - Warrants Issued in Conjunction with Debt Instruments

    Stock warrants give an entity the right to buy or sell a security at a set price before a certain date, deriving value from their underlying asset, similar to stock options. Companies may issue these warrants alongside equity or debt instruments. This article focuses on warrants issued with debt instruments, analyzing their classifications and accounting implications based on ASC guidance.
    View Article
  • Introducing Our New Chair, Mohan Kuruvilla

    Mohan Kuruvilla, Ph.D., CPA-Houston, is serving as TXCPA's Chair for 2024-2025. His focus is on modernizing accounting education with data analytics and AI while addressing the talent shortage through experiential learning and stronger academic-employer partnerships. His objectives for the year include promoting continuous learning and attracting students to the accounting profession.
    View Article
    University of Houston



Mohan Kuruvilla, Ph.D., CPA

Jodi Ann Ray, CAE, CCE, IOM

Melinda Bentley, CAE

Jennifer Johnson, CPA

DeLynn Deakins

Don Carpenter, MSAcc/CPA

Wayne Hardin

DeLynn Deakins

Texas Society of CPAs
14131 Midway Rd., Suite 850
Addison, TX 75001


Editorial Board
Shivam Arora, CPA-Dallas;
Derrick Bonyuet-Lee, CPA-Austin;
Aaron Borden, CPA-Dallas;
Don Carpenter, CPA-Central Texas;
Melissa Frazier, CPA-Houston;
Rhonda Fronk, CPA-Houston;
Aaron Harris, CPA-Dallas;
Baria Jaroudi, CPA-Houston;
Elle Kathryn Johnson, CPA-Houston;
Jennifer Johnson, CPA-Dallas;
Joseph Krupka, CPA-Dallas;
Lucas LaChance, CPA-Dallas, CIA;
Nicholas Larson, CPA-Fort Worth;
Anne-Marie Lelkes, CPA-Corpus Christi;
Bryan Morgan, Jr, CPA-Austin;
Stephanie Morgan, CPA-East Texas;
Kamala Raghavan, CPA-Houston;
Amber Louise Rourke, CPA-Brazos Valley;
Nikki Lee Shoemaker, CPA-East Texas, CGMA;
Natasha Winn, CPAHouston.

Melinda Bentley; Kenneth Besserman; Holly McCauley; Shicoyia Morgan; Craig Nauta; Kari Owen; John Ross; April Twaddle


Your TXCPA membership has not been renewed for 2024 -2025. Renew now.