July 03, 2025

What’s Happening Around Texas - July-August 2025

In What’s Happening Around Texas, we give you highlights of events and activities happening around the state in the TXCPA chapters.

TXCPA Austin wrapped up another demanding tax season with a lively happy hour, offering members a chance to unwind. The event was a welcome pause to reflect on months of hard work, reconnect with colleagues, and enjoy a relaxed evening of laughter and camaraderie. Here’s to closing the books on tax season – and opening the door to new memories!

Volunteer spirit bloomed as TXCPA Houston members spent the day working at the Houston Botanic Gardens. The weather could not have been better for giving back. From beautifying the grounds to bonding over a shared mission, their time and efforts made a real impact!

TXCPA Permian Basin members, along with UTPB accounting students, came out in force to support Keep Midland Beautiful. Armed with gloves and good vibes, they collected eight bags of trash and made a visible difference in their city. Together, they showed how teamwork can result in big change.

The Spring Chapter Meeting hosted by TXCPA Southeast Texas at Lamar University brought together a dynamic mix of students, educators and professionals. The afternoon was filled with engaging dialog, recognition of achievement and valuable networking opportunities. Thanks to all who helped make it such a meaningful meeting!

Despite the rainy weather, TXCPA Victoria members gathered for a fantastic evening at Aero Crafters for the May Member Appreciation Event. The great food, fun venue and wonderful company made for a memorable time. Here's to the amazing people who make TXCPA Victoria so special!

Is Your Chapter Doing Something Awesome? Let Us Know!

Whether you're hosting a professional development event, organizing a community outreach project, have a leadership meeting, or celebrating a big chapter milestone, we want to hear about it! Share your chapter’s activities with us. Send your photos and event details to Managing Editor DeLynn Deakins at ddeakins@tx.cpa and help us showcase the great work your chapter is doing!

 

Thanks to the Sponsors of Today's CPA Magazine

This content was made possible by the sponsors of this issue of Today's CPA Magazine:

Accounting Biz Brokers

Accounting Practice Sales

CPA Charge

Goodman Financial

Mango

Paychex

Poe Group Advisors

SafeSend

TaxDome


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  • What’s Happening Around Texas - July-August 2025

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    This article discusses common misconceptions that CPAs have about marketing and how even the most successful innovators have marketed their ideas effectively. It offers practical tips for CPAs to market themselves authentically by focusing on excellent client service, continuously improving their skills and committing to execution.
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  • Take Note

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CHAIR
Mohan Kuruvilla, Ph.D., CPA

PRESIDENT/CEO
Jodi Ann Ray, CAE, CCE, IOM

CHIEF OPERATING OFFICER
Melinda Bentley, CAE

EDITORIAL BOARD CHAIR
Jennifer Johnson, CPA

MANAGER, MARKETING AND COMMUNICATIONS
Peggy Foley
pfoley@tx.cpa

MANAGING EDITOR
DeLynn Deakins
ddeakins@tx.cpa

COLUMN EDITOR
Don Carpenter, MSAcc/CPA

DIGITAL MARKETING SPECIALIST
Wayne Hardin, CDMP, PCM®

CLASSIFIEDS
DeLynn Deakins

Texas Society of CPAs
14131 Midway Rd., Suite 850
Addison, TX 75001
972-687-8550
ddeakins@tx.cpa

 

Editorial Board
Derrick Bonyuet-Lee, CPA-Austin;
Aaron Borden, CPA-Dallas;
Don Carpenter, CPA-Central Texas;
Rhonda Fronk, CPA-Houston;
Aaron Harris, CPA-Dallas;
Baria Jaroudi, CPA-Houston;
Elle Kathryn Johnson, CPA-Houston;
Jennifer Johnson, CPA-Dallas;
Lucas LaChance, CPA-Dallas, CIA;
Nicholas Larson, CPA-Fort Worth;
Anne-Marie Lelkes, CPA-Corpus Christi;
Bryan Morgan, Jr, CPA-Austin;
Stephanie Morgan, CPA-East Texas;
Kamala Raghavan, CPA-Houston;
Amber Louise Rourke, CPA-Brazos Valley;
Shilpa Boggram Sathyamurthy, CPA-Houston, CA
Nikki Lee Shoemaker, CPA-East Texas, CGMA;
Natasha Winn, CPA-Houston.

CONTRIBUTORS
Melinda Bentley; Kenneth Besserman; Kristie Estrada; Holly McCauley; Craig Nauta; Kari Owen; John Ross; Lani Shepherd; April Twaddle; Patty Wyatt