May 05, 2025
How Accountants Can Embrace an Entrepreneurial Spirit
By Derrick Bonyuet, Ph.D., CFA, CFP, CPA
The advent of AI-driven technologies has resulted in numerous tools such as ChatGPT, ChatSonic and Bard, which threaten the existence of many professionals. Accountants are not immune to this threat, as many of their tasks can be automated.
As a result, accountants must be ready to reinvent themselves or even start their own business. This article provides a framework that many accountants can follow to assess their readiness to start their own venture.
Background
A study conducted by researchers from the University of Pennsylvania and OpenAI found accountants are among the professionals most susceptible to being impacted by the capabilities of generative artificial intelligence, as at least half of accounting tasks can be completed much faster with this technology. The study highlights the need to be prepared for potential economic disruption (Elondou, Manning, Mishkin & Rock, 2023).
Therefore, accountants must be prepared by assessing their options. In this regard, the World Economic Forum is a strong advocate of upskilling and reskilling (Zahidi, 2020). Upskilling refers to acquiring new skills to do the current job better. Reskilling involves learning new abilities to take on a different job role or function.
Another approach that accountants may want to consider is to start their own venture. Of course, becoming an entrepreneur is easier said than done. In fact, this may represent a challenge, as entering into an entrepreneurial venture is a risky task. Research has found that a high tolerance for risk is a key predictor for becoming an entrepreneur (Segal, Borgia & Schoenfield, 2005). Most accountants exhibit low risk tolerance, as they are trained to be conservative. However, their lack of risk tolerance is compensated by their skills and abilities that enable them to succeed in most business settings.
First, precisely because of accountants’ risk aversion, they keep a laser focus on scoping risk elements and other challenges that may threaten a business. In addition, because they understand how value is generated in an enterprise, they can identify what resources are required and how these resources should be allocated to yield an acceptable return.
Accountants can also determine the best funding sources and how capital structure can be optimized, then set projections under different scenarios to understand their potential profitability and cash flow. In the end, accountants don’t need to abide by that adage “fake it until you make it,” which is common among many entrepreneurs, as accountants truly understand business performance.
Do You Have What It Takes to Be an Entrepreneur?
Becoming an entrepreneur may have a different meaning for different people. For purposes of this article, we will define entrepreneurship as the launch of a small business venture. Therefore, this definition involves anybody who takes the risk to develop and implement a business.
In addition to a high tolerance for risk, research has found individuals must have a desire to become self-employed and the confidence to do so in order to succeed as entrepreneurs (Segal, Borgia & Schoenfield, 2005). Also note that being an entrepreneur does not mean one must have the ability to create something. Rather, it is the ability to see the economic potential of something.
According to Burch (1986), entrepreneurs exhibit most of the following personality traits:
- A desire to achieve, which is reflected by a strong determination to overcome problems and start a successful venture.
- Hard work, as launching a business may require working long hours.
- Nurturing quality so entrepreneurs can drive the venture until it can stand alone.
- Acceptance of responsibility, as entrepreneurs must be ready to accept responsibility for their ventures.
- Reward orientation, as entrepreneurs expect to be rewarded for their hard work and this may come in different forms, including money, recognition and respect.
- Optimism, which is the basis of an entrepreneur’s philosophy that anything is possible.
- Orientation to excellence since entrepreneurs often strive to achieve something that is outstanding.
- Organization, which enables entrepreneurs to bring together all components needed for a successful venture.
- Profit orientation, which represents the benchmark to measure their achievement and performance.
Burch also discusses other elements that may describe whether an individual has an entrepreneurial capability, such as the desire to be independent, free and not subject to control by other people, the desire to seek opportunity, and the tendency to rely on intuition when making decisions rather than depending on a quantitative analysis.
So, How Do You Start Your Entrepreneurial Journey?
Before embarking into an entrepreneurial venture, it is important to conduct a personal evaluation. Such an assessment will allow future entrepreneurs to understand their personal goals, like what they enjoy doing with their time, what they are good at, and what hobbies or interests they may have that are marketable.
This personal evaluation should also ensure potential business ideas are compatible with personal goals. As ideas start flourishing, it is critical to convert these ideas into opportunities.
An approach that may help with this task is design thinking, which is centered on the customer so a deep understanding of what end users want is acquired. Design thinking is a process that starts with problem definition. Multiple options are then created, considered and further refined to finally come up with a winning solution. Business evaluation comes next, which will help assess the feasibility of the business idea. As a result, research must be conducted to gain a thorough understanding of the product or service, along with the expected market to be served.
The final outcome of this phase is the business plan, which is a document that defines the business and explains in detail how the venture will operate, who will manage the business, financial projections and required funding. The Small Business Administration (SBA) provides valuable resources to all small business owners on their site (www.sba.gov), including how to pick a location, how to incorporate, how to choose a business name, how to write a business plan, and funding sources.
About the Author: Derrick Bonyuet, Ph.D., CFA, CFP, CPA, is a clinical assistant professor of accounting in the McCombs School of Business at The University of Texas at Austin. He teaches Intermediate Accounting and Financial Statement Analysis. He is currently serving as the acting CFO of Hazel Aero, an early-stage startup working to design the new generation of search-and-rescue aircraft. Contact him at derrick.bonyuet@gmail.com.
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